An online store was developed for a brand of modern minimalist jewelry. The service was designed in a minimalist style with simple and clean lines, which made it possible to focus on product photos and information about it. The store presents a variety of brand products, conveniently grouped into categories. For each product, detailed information about its properties and the materials from which it is made is provided. In addition, users can leave feedback and ask questions in special sections for this purpose, study the history of the brand and information about delivery and payment. The site is fully adapted to various mobile devices, which allows users to buy jewelry on any device.