An online store was developed for the organic cosmetics brand, which is fully consistent with the corporate identity of the company. The site design was created in a minimalistic style with an emphasis on high-quality product photos and information about its composition. The site has also been adapted to various mobile devices, allowing users to make purchases on any device, be it a smartphone, tablet or laptop. The site presents all the variety of brand products, conveniently grouped into categories. For each product, detailed information about its properties and methods of application is provided, as well as the opportunity to leave reviews and ask questions on the product page. Users of the site are provided with a convenient shopping cart, payment and delivery interface, which provides a comfortable shopping experience. As a result of the development of an online store, the organic cosmetics brand has received an effective tool for selling its products on the Internet.